American as apple pie and a testament to quality, tradition and passion, Jim Beam is the best-selling brand of bourbon in the world. Seven generations of craftsmanship go into every bottle, along with corn, rye, barley malt, water, time and pride. Jim Beam is the flagship product of the distillery, founded in 1795, and family operated for seven generations. It was given the name Jim Beam in 1933 after Colonel James B. Beam, who rebuilt the business following Prohibition. When you take a sip, you're savoring a bourbon that has been produced essentially the same way by the same family for more than 200 years. 37% Alc./Vol.