Lasts 300 kisses!* Finally, lip color that won't kiss off. Discover 4 sheer-to-stay shades that are moisturizing, stray-proof, smooch-proof, and fade-proof. Formulated with all the benefits of a lip treatment, Water Lip Stain leaves lips soft, hydrated and incredibly comfortable. Softening organic raspberry water combined with moisturizing organic aloe vera extract, protects lips from dehydration while ensuring suppleness and comfort.